https://uk.yahoo.com/news/prince-harry-announces-first-major-145920672.html

Prince Harry announces his first major project since stepping away from the royal life. 

"This is about optimisation of self,” he said. “This is about being the best you can be."

And isn't that what we all want - to be the best we can be.  
Spiritually, 
Physically, 
Intellectually, 
Creatively, 
Emotionally